The program is set for the APSE Northwest Region Meeting on May 3 at the Tacoma News Tribune.
The session will cover many of the major realities we face: "Doing More with Less," "Beyond blogging (embracing social media)," "Future shock (the next big changes on the horizon)" and "Improving Prep Coverage." In addition, we’ll bring back "AP Firing Line," allowing us to hear from AP Seattle about recent changes, and we’ll have the "Best in the Northwest" slide show of some of the best work we’ve done in the past year. Please take a few minutes to send PDFs of any pages or links to any videos to Jon Fisch at jfisch@seattletimes.com by Tuesday.
Kevin Brown of The Herald in Everett, Wash., the Northwest’s current vice chair, assumes chair duties after this meeting. The next vice chair will be elected at this meeting.
I’ve yet to attend one of these regional meetings where I didn’t come away with a handful of great ideas and a renewed sense of purpose. With budgets and staffs dwindling, with more demands translating to less time to plan and brainstorm, it’s awfully easy to go into the office instead. Try to come anyway. You deserve it.
2010 APSE Northwest Regional Meeting
Tacoma News Tribune
1550 S. State St.
Tacoma, WA 98405-2936
Monday, May 3, 2010
9 a.m. to 5 p.m.
SESSION OVERVIEW:
8:30 a.m. to 9 a.m.: Arrival, coffee and doughnuts
9 a.m. to 9:15: Welcome. introductions of new members: Regional chair Don Shelton
9:15 a.m. to 10:15 a.m.
Doing more with less (Creating the illusion of coverage)
Joe Palmquist, Spokesman-Review moderator
– What papers have cut back on
– What are we wasting resources on?
– Should we listen to readers (does a phone call really mean anything?)
– Sharing content (McClatchy regional wire, Salem-Corvallis)
– National vs. local coverage (what’s the right mix)
– Traditional vs. new sports (boxing vs. mixed-martial arts)
– Relying on freelancers instead of staffers – the upside and downside
10:30 a.m. – 11:30 a.m.
Beyond blogging – Twitter, Facebook, live chats, blogs/game threads)
Panel with Greg Johns of PI.com, TNT’s Ryan Divish, Times’ Larry Stone
Chuck Stark, Kitsap Sun moderator
– How to make the Web work for you (taking pressure off shrinking sections)
– Encouraging blogging without killing your OT budget
– Teaching old dogs new tricks (i.e. encouraging reluctant staffers to take Web plunge)
– Game blogging vs. frequent updates – the upside and downside
11:30 to 12:50 p.m.: Lunch
1 p.m. to 2 p.m.
AP Firing Line
With AP sports reporter Gregg Bell and Regional Sports Editor Ed Montes
Kevin Brown, Everett Herald, moderator
– Changes at AP, including preps
– Questions and answers
– Content editors would love to see
– Dealing with grumpy readers
2 p.m. to 3 p.m.
Future shock: The next big changes on the horizon
(Chuck Stark, Kitsap Sun; Darin Beene, TNT; Don Shelton of Seattle Times)
– Consolidating desks – TNT/Olympian and Kitsap Sun being designed in Texas
– What ESPN Seattle’s arrival will mean to us
– Blurring the lines – partnerships with teams we cover, live events, etc.
3:10 p.m. to 4 p.m.
Improving Prep coverage (Jerrel Swenning, Yakima Herald-Republic, moderator)
– How to handle shrinking space
– Using the Web to maximum advantage
– Sharing new ideas
– Recruiting community volunteers to contribute
– 10 great ideas
4:10-4:45: Best of Northwest slide Show (Jon Fisch, Seattle Times)
E-mail page PDFs to jfisch@seattletimes.com by Tuesday, April 27
4:45 to 5 p.m.: Closing, election of vice chair, national convention, etc.
Hotel information (mention APSE meeting when making reservation at Best Western)
Best Western Tacoma Dome
2611 East E Street
Tacoma, WA 98421-1225
Phone: 253-272-7737
Rate: $89.95 + tax ($103.59 per night)
Days Inn Tacoma
6802 Tacoma Mall Blvd
Tacoma, WA 98409
(Take I-5 exit 129)
Phone: 253-475-5900
Rate: $58 + rax
