BOSTON CONFERENCE PROGRAM 2011
NOTABLE LOCATIONS
Hotel: Boston Sheraton
Registration area: Beacon Complex foyer
Mall of Ideas: Beacon Complex foyer
Winning APSE Contest Sections Display: Gardner
Convention Office: Beacon D
AP hospitality room: Gardner
WEDNESDAY, JUNE 22
10 a.m.-5:30 p.m. Beacon Complex foyer
Registration
1:30 p.m. Fenway Park
Boston Red Sox vs. San Diego Padres (optional)
5:30 p.m.-7 p.m. Fairfax
Executive Committee meeting
Presiding: APSE president Phil Kaplan, Knoxville News Sentinel
7 p.m.-10 p.m. Boston Sheraton
Opening Night Reception
Location: Commonwealth
Sponsor: ESPN.com
10 p.m.-midnight Gardner
AP Hospitality Suite
THURSDAY, JUNE 23
8 a.m.-5 p.m. Beacon Complex foyer
Registration
8 a.m.-5 p.m. Beacon Complex foyer
Mall of Ideas
Breakfast – On your own
9 a.m.-10 a.m. Hampton
Family Orientation
Presiding: Representative of Boston
9 a.m.-10:30 a.m. Fairfax
Opening general membership meeting
Presiding: APSE president Phil Kaplan, Knoxville News Sentinel
10:45 a.m.-12:30 p.m. Fairfax
General Session: Leadership: It's your job — APSE doesn't give out Top 10 awards for leadership, but your chances of being a Top 10 section will improve with quality leadership that will motivate and inspire your staff. You can make your department a great place to work and have a section that produces quality journalism. Two foremost experts in leadership training will engage us about what makes great leaders and how that translates into great journalism. The panelists will be available after their general session for 30-minute, individual sessions with editors to discuss specific situations.
Panelists: Jill Geisler and Butch Ward, Poynter Institute
12:45 p.m.-2:15 p.m. Lunch on your own
2:30 p.m.-3:45 p.m. Hampton
Workshop: The craft of writing: Three of the best writers in journalism will discuss their approach and execution to column writing and newspaper writing, and the secrets to their success. With these three outstanding sports journalists, the results speak for themselves.
Leader: Jeff Otterbein, Hartford Courant
Panelists: Bob Ryan, Boston Globe; Dan Wetzel, Yahoo! Sports; Jeff Jacobs, Hartford Courant
2:30 p.m.-3:45 p.m. Beacon A
Workshop: Creating a Social Media Strategy: How to master the art of storytelling in short bursts and grow your target audience.
Leader: Cindy Boren, Washington Post
Panelists: Chris Littmann, The Sporting News; Danyelle White, Salt Lake Tribune
2:30 p.m.-3:45 p.m. Beacon E
Workshop: Investigative reporting 101: Utilizing your staff, managing the legal issues & understanding the value of investigative reporting. We will discuss how you can guide your staff through the thicket of investigative work, including identifying issues worth pursuing, becoming as comfortable covering the courthouse as the basketball court, utilizing social media to find information, protecting sources and standing up to those who don't want the stories told.
Leader: Teri Thompson, New York Daily News
Panelists: B.J. Schecter, Sports Illustrated; Nathaniel Vinton, New York Daily News
4 p.m.-5:15 p.m. Hampton
Workshop: The craft of writing: Three of the best writers in journalism will discuss their approach and execution to column writing and newspaper writing, and the secrets to their success. With these three outstanding sports journalists, the results speak for themselves.
Leader: Jeff Otterbein, Hartford Courant
Panelists: Bob Ryan, Boston Globe; Dan Wetzel, Yahoo! Sports; Jeff Jacobs, Hartford Courant
4 p.m.-5:15 p.m. Beacon A
Workshop: Creating a Social Media Strategy: How to master the art of storytelling in short bursts and grow your target audience.
Leader: Cindy Boren, Washington Post
Panelists: Chris Littmann, The Sporting News; Danyelle White, Salt Lake Tribune
4 p.m.-5:15 p.m. Beacon E
Workshop: Investigative reporting 101: Utilizing your staff, managing the legal issues & understanding the value of investigative reporting. We will discuss how you can guide your staff through the thicket of investigative work, including identifying issues worth pursuing, becoming as comfortable covering the courthouse as the basketball court, utilizing social media to find information, protecting sources and standing up to those who don't want the stories told.
Leader: Teri Thompson, New York Daily News
Panelists: B.J. Schecter, Sports Illustrated; Nathaniel Vinton, New York Daily News
5:30-6 p.m. Fairfax
Cocktails
6:15-7:30 p.m. Fairfax
Workshop: Enforcement 101 — Julie Roe Lach, NCAA vice president of
enforcement, will provide APSE members an inside look into how the enforcement process functions at the NCAA.
9 p.m.-10 p.m. Gardner
AP Newcomers Reception
10 p.m.-midnight Gardner
AP Hospitality Suite
Friday, June 24
8 a.m.-5 p.m. Beacon Complex foyer
Registration
8 a.m.-5 p.m. Beacon Complex foyer
Mall of Ideas
Breakfast – On your own
9 a.m.-10:30 a.m. Fairfax
General session: Chasing Rumors: With stories blowing up and going viral faster than ever before, how do you decide what to report and when to publish it? Panelists will provide insight and real-world examples of how they've handled fast-moving stories in the modern media landscape.
Leader: Matt Pepin, Boston.com
Panelists: Adam Schefter, ESPN.com; Mary Byrne, The Associated Press; Mike Wise, Washington Post
10:45 a.m.-noon Hampton
Workshop: High School Extra! As more and more media set foot in your backyard, how can you make sure you still own it? Everyone is presenting high school sports coverage these days, from national media companies to high school sports associations and leagues, and even web-savvy and highly motivated parents. It’s not enough to just fling names in a newspaper or online anymore. Owning your market means being the absolute best option for readers in your market. In High School Extra, we'll look at innovative products, creative content and other ways to mark your territory, both print and online, and maybe even make a little money, too.
Leader: Ben Brigandi, Williamsport (Pa.) Sun-Gazette
Panelists: Hank Domin, Albany Times Union; Chris Beaven, Canton Repository
10:45 a.m.-noon Beacon A
Workshop: Building a Winning Tablet Strategy – The Sporting News Case-Study: With millions of iPads flying off the shelves and competitors like Samsung, Blackberry, Dell, etc lining up to build the next great tablet, consumers are adopting tablet devices quicker than any technology device in history. Sporting News has been at the forefront in the tablet marketplace with Sporting News Today, a comprehensive daily sports magazine on multiple tablet devices. The Sporting News and San Jose Mercury News will share their learnings from this ever-changing space.
Leader: Jeff Price, President/Publisher, The Sporting News
Panelists: Paul Kasko, Managing Editor-Digital, The Sporting News; Mark Conley, Digital Sports Editor, San Jose Mercury News
10:45 a.m.-noon Beacon E
Workshop: Opinion vs. Analytical: Staying within the bounds. How reporters — and their editors — navigate the choppy waters between being reporters and writing straight news for the newspaper, but being asked to analyze what's going on with your beat without crossing the boundary of opinion.
Leader: Jerry Micco, Pittsburgh Post-Gazette
Panelists: Brian McPherson, Red Sox beat writer; Jeff McLane, Eagles beat writer, Philadelphia Inquirer; Gary Washburn, NBA writer, Boston Globe
12:15 p.m.-1:45 p.m. Apropos private dining room
Red Smith Award Luncheon
Presiding: Phil Kaplan, Knoxville News Sentinel
Recipient: Bill Millsaps, Richmond Times-Dispatch
Presenter: J. Stewart Bryan III, Chairman of the Board, Media General Inc.
Sponsor: The New York Times and Indiana University
2 p.m.-3:30 p.m. Fairfax
General session: Three-dimensional chess — You're no longer playing checkers on that flat red-and-black surface called print. Print is still what drives us, but when planning for event coverage, you have to be ready to succeed on several platforms. You have to have a plan for the web, video, social media, print, plus images and graphics that work on multiple platforms. Three editors will take you from planning to completion of key events their news organizations covered. Topics will the Vancouver Olympics, the NBA Finals and college football's national signing day
Leader: Joe Sullivan, Boston Globe
Panelists: Tom Jolly, New York Times; Mikes James, Los Angeles Times; Tommy Deas, Tuscaloosa News
3:45 p.m.-5 p.m. Hampton
Workshop: High School Extra! As more and more media set foot in your backyard, how can you make sure you still own it? Everyone is presenting high school sports coverage these days, from national media companies to high school sports associations and leagues, and even web-savvy and highly motivated parents. It’s not enough to just fling names in a newspaper or online anymore. Owning your market means being the absolute best option for readers in your market. In High School Extra, we'll look at innovative products, creative content and other ways to mark your territory, both print and online, and maybe even make a little money, too.
Leader: Ben Brigandi, Williamsport (Pa.) Sun-Gazette
Panelists: Hank Domin, Albany Times Union; Chris Beaven, Canton Repository
3:45 p.m.-5 p.m. Beacon A
Workshop: : Building a Winning Tablet Strategy – The Sporting News Case-Study: With millions of iPads flying off the shelves and competitors like Samsung, Blackberry, Dell, etc lining up to build the next great tablet, consumers are adopting tablet devices quicker than any technology device in history. Sporting News has been at the forefront in the tablet marketplace with Sporting News Today, a comprehensive daily sports magazine on multiple tablet devices. The Sporting News and San Jose Mercury News will share their learnings from this ever-changing space.
Leader: Jeff Price, President/Publisher, The Sporting News
Panelists: Paul Kasko, Managing Editor-Digital, The Sporting News; Mark Conley, Digital Sports Editor, San Jose Mercury News
3:45 p.m.-5 p.m. Beacon E
Workshop: Opinion vs. Analytical: Staying within the bounds. How reporters — and their editors — navigate the choppy waters between being reporters and writing straight news for the newspaper, but being asked to analyze what's going on with your beat without crossing the boundary of opinion.
Leader: Jerry Micco, Pittsburgh Post-Gazette
Panelists: Brian McPherson, Red Sox beat writer; Jeff McLane, Eagles beat writer, Philadelphia Inquirer; Gary Washburn, NBA writer, Boston Globe
5:15 p.m.-6:15 p.m. Hampton
Small Newspaper caucus
Panelists: Ben Brigandi, Williamsport (Pa.) Sun-Gazette, Mary Byrne, The Associated Press
10 p.m.-midnight Gardner
AP Hospitality Suite
SATURDAY, JUNE 25
Breakfast – On your own
9 a.m.-noon Beacon Complex foyer
Late registration
8:30 a.m.-noon Beacon Complex foyer
Mall of Ideas
9 a.m.-9:30 a.m. Fairfax
Region caucuses
9:45 a.m.-11 a.m. Fairfax
Closing general membership meeting
Presiding: APSE incoming president Michael Anastasi, Salt Lake Tribune
12:30-2 p.m. APSE Boston 5K (optional)
Members and their guests are encouraged to join in a fun run along the scenic Charles River. Meet in hotel lobby at 12:30 p.m.
6 p.m.-7 p.m. Commonwealth
Cocktail reception
Sponsor: USA Today
7 p.m.-10 p.m. Commonwealth
Awards Banquet
Sponsor: Boston Globe
Presiding: Outgoing president Phil Kaplan, Knoxville News Sentinel and incoming president Michael Anastasi, Salt Lake Tribune
Welcome: Marty Baron, editor, Boston Globe
10 p.m.-midnight Commonwealth
Closing reception
Sponsor: The Associated Press
