By Chris Imperiale, APSE Mid-Atlantic Region Chair
STATE COLLEGE, Pa. — Here’s the agenda for the APSE Mid-Atlantic Region meeting on April 20 at The Penn Stater Hotel and Conference Center. Cost is $25.
9-9:30 a.m. — Welcome, registration, continental breakfast
9:30-10:30 a.m. — Small Newspapers Winning Practices
In this day of sport specialization for high school athletes, sports editors at under 30,000 daily circulations are wearing more hats than ever. What does it takes to get the job done and get it done well? Two multi-award winning sports editors are joined by the recipient of the John Curley Center Award for Excellence in Coverage of Youth Sports to discuss what works for them.
Panel: Jim Reeser, Citizens Voice; Ben Brigandi, Williamsport Sun-Gazette; Kyle Newman, The Fan Varsity Sports Network
Moderator: Chris Imperiale
10:45-11:45 — Successful Social Media Strategies
Let’s face it. As much as we hate to admit it, newspapers don’t break news in print any more. From the smallest to the largest, media outlets use social media to get their news out. But outlets, such as Twitter, can be dangerous ground for those not trained in the art of tweeting. What have we learned about social media and how can reporters maximize their impact and reach.
Panel: Audrey Snyder, Pittsburgh Post-Gazette; Donnie Collins, The Times-Tribune
Moderator: Jerry Micco
Noon-1 p.m. — Lunch and presentation of John Curley Center for Sports Journalism Award for Excellence in Coverage of Youth Sports (Recipient: Kyle Newman, The Fan Varsity Sports Network, North Indiana)
1:15-2:15 — Phil Esten, Deputy Director of Penn State Athletics
Esten helps to oversee the day-to-day operations of Penn State’s 31-sport athletic program. Now that the department is out from under the weight of the NCAA sanctions from the Jerry Sandusky scandal, where does Penn State head in the post-scandal, post-Paterno era? Esten gives his insights into the leadership of Penn State Athletics’ development, marketing, communications, and facilities and event management.
Moderator: John Affleck, Knight Chair in Sports Journalism, John Curley Center
2:30-3:45 — Penn State students reverse panel
The Curley Center students turn the tables and grill the editors on what it takes to succeed in journalism these days. This insightful exchange of ideas and banter is always a big hit for both the students and the editors, and a perfect way to cap off a creative day.
Moderator: Paul Vigna, PennLive.com
4 p.m. — APSE Mid-Atlantic business meeting
(Chris Imperiale is sports editor of the Times-Tribune in Scranton, Pa. Contact him at cimperiale@timesshamrock.com or 570-348-9125.)
