Tennis legend Billie Jean King has recorded a special video message congratulating journalist Lindsay Schnell, the 2025 recipient of the Billie Jean King Award for Excellence in Women’s Sports Coverage from the Associated Press Sports Editors and the APSE Foundation.
In the video, King salutes Schnell — now with The Athletic and formerly with USA Today Sports — for her commitment to year-round coverage of women’s sports. Schnell earned the award for her four-story portfolio of women’s sports coverage published in 2024.
“Sustainable media coverage of women’s sports is vital to their continued growth,” King says in the video. “Journalists tell our stories.”
She adds that the Billie Jean King Foundation is proud to partner with APSE to spotlight journalists dedicated to elevating women’s sports.
King closes her message with a personal charge to Schnell: “Congratulations, Lindsay, and keep going for it.”
Schnell, just the second journalist to receive the award, previously said she was “overwhelmed, in the best way possible” by the honor and has spent her career “fighting for coverage of women” as women’s sports have grown in popularity.
