The APSE Southeast Region meeting is set up to help sports editors and writers with the daily challenges of competing on the Web.
The meeting will take place Monday, April 27 at the Atlanta Journal-Constitution.
Subjects include the digital newspaper with Jeff D’Alessio and Paul Kasko of the Sporting News; effective blogging with John Clay of the Lexington Herald-Leader and Chip Towers of the Atlanta Journal-Constitution; the move from print to digital in the newsroom with Alan Schmadtke of the Orlando Sentinel; premium content Web sites with Todd Wethall of the Lexington Herald-Leader; and improving stat packages for high school sports with Brad Gaskins of the Knoxville News Sentinel and ways to monetize high school sports with Jon Johnson of the Dothan Eagle.
There is no registration fee and the meeting is open to all journalists. You will need to RSVP. Contact Phil Kaplan at kaplanp@knoxnews.com.
For those who need hotel accommodations on Sunday or Monday, we have a corporate rate at the Omni.
Also, the Atlanta Braves play Monday night against the St. Louis Cardinals.
Schedule
When: Monday, April 27
Where: Atlanta Journal-Constitution
Time: 10 a.m.-5 p.m.
10 a.m.-10:20 a.m.: Introductions by region chair Phil Kaplan of the Knoxville News Sentinel.
10:20 a.m.-11:45 a.m.: Sporting News editor Jeff D’Alessio and managing editor Paul Kasko will discuss the challenges and opportunities behind the launch of the nation’s first digital daily sports newspaper. The two will provide handouts of some of the best pages and sections, talk about staffing requirements, the benefits of a all-digital section (deadlines, cost, etc.) and how it’s gone over with readers and advertisers.
11:45 a.m.-12:30 p.m.: Lunch on your own (CNN Center has food court within walking distance).
12:35-1:35 p.m.: Effective blogging with Chip Towers of the Atlanta Journal-Constitution and John Clay of the Lexington Herald-Leader.
1:40-2:40 p.m.: How do you convert a sports department from newspaper-first to digital-now? How do you sell reporters that blogging isn’t evil? That Facebook isn’t the end of civilization? And how do you manage a department in a world where 24/7 seems to be the norm? When the managing editor tells you the paper wants to be online first, here’s how to make the sports department the leader instead of the follower. Led by Alan Schmadtke, deputy online editor of the Orlando Sentinel.
2:45-3:45 p.m.: Todd Wethall of the Lexington Herald-Leader on building KentuckySports.com. What the Lexington Herald-Leader did to create a site that has become a must-go-to site for fans of University of Kentucky athletics, especially football and basketball.
3:50-4:55 p.m.: High school prep stats for the Web with Brad Gaskins of the Knoxville News Sentinel and prepxtra.com. How to monetize preps even if you are a small newspaper with Jon Johnson of the Dothan Eagle.
The AJC is located at 72 Marietta Street N.W., and is one block away from the MARTA line. Exit at the Five Points stop.
