Florida Today has launched a daily television show on the local cable channel. Sports editor Lee Nessel produces, scripts and anchors a sports show each Friday that focuses on the local news, people and events in Brevard County.
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| Lee Nessel |
All the TV stations broadcast in Brevard are based in Orlando, so Florida Today’s efforts fill a void of local coverage.
"This endeavor is, of course, in addition to all the traditional responsibilities of a newspaper sports editor who oversees print and online," said Nessel.
Brevard Community College owns the public broadcast station and is paying Florida Today $25,000 for the quarter as
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| Florida Today sports editor Lee Nessel in an 8 boat with Space Coast Crew. She was on location taping a "learn-to-row" segment for the "Today in Brevard Sports" TV show that is now a weekly task for her to produce. |
compensation for all the content.
"So, it looks to be a profitable venture and there already are some commercial sponsorships sold," said Nessell.
The shows air twice a day on cable, streamed online at the time they air, and are available on demand at www.floridatoday.com/ondemand.
Valerino publishes book
Former Lakeland (Fla.) Ledger executive sports editor John Valerino recently had a book published, "Turning Two: Baseball’s Classic Keystone Combinations."
The 343-page book focuses on baseball’s finest second-baseman and shortstop tandems, from Tinker-Evers to Whitaker-Trammell. Former Yankee all-star second baseman Bobby Richardson wrote the foreword and former Tiger all-star shortstop Alan Trammell wrote the Introduction.
Valerino interviewed more than 60 former players, managers and historians. Two copies of the book were inducted into the National Baseball Hall of Fame Library last summer. For more information on the book, e-mail Valerino at mackquinnllc@aol.com.
