APSE Northeast Regional Meeting
Monday, Nov. 11, 2013
CUNY Graduate School of Journalism
219 W. 40th Street
New York, N.Y., 10018
Room 308
Important: There is no registration fee required. We need to compile a list of attendees for security. So, if you’re even considering attending, send Hank Winnicki a note (hank.winnicki@newsday.com). Even if you’re not sure, better to have your name on the list. Thank you in advance.
Morning session
10 – 11:10 a.m.
Covering the Boston Marathon bombing
Boston.com’s Steve Silva was at the finish line when the bombs went off and took the video footage seen around the world. He and Boston.com sports editor Matt Pepin will explain how coverage developed from there on Boston.com, BostonGlobe.com and the Boston Globe.
11:15 – 12:15 a.m.
The game story is (not!) dead – especially for small papers
A look at the game story, how it’s evolved in the past decade and some different ways that sports editors are approaching gamers in this day and age.
Panelists: Greg Brownell of the Glens Falls Post-Star, Anna Grearson of the Times Argus in Vermont and Justin Pelletier of the Sun Journal in Maine.
12:15 a.m. – 1:15 p.m.
Lunch – Sponsored by Newsday and The New York Times
1:15 – 2:30 p.m.
Dealing with the Blowback of a Damaging Story
BJ Schecter, executive editor for Sports Illustrated/SI.com and an adjunct professor at CUNY, New York Daily News sports reporter Michael O’Keeffe and Selena Roberts, founder of roopstigo.com, discuss how to handle the heat that comes with the big story. Moderated by Michael Rose of Newsday
2:30 – 3:45 p.m.
How to make social media work for you
Panelists Richard Deitsch of SI.com, Neil Best of Newsday and Daniel Victor, the Social Media Staff Editor at The New York Times, discuss the following:
— Best practices
— Building your own brand
— Incorporating social media into your newspaper/website/outlet, etc.
— What drives traffic best
— What keeps people interested in following you
— Approach to using Facebook, and how that differs from Twitter.
— How to gain traction with Instagram, Pinterest, etc.
— Aggregating reporter content in social media on your website.
3:45 – 4:15 p.m. – Resume Q&A: A chance for students to have editors review and revise their resumes.
4:15 p.m. – 5 p.m. Business meeting
We will need to elect a new vice chairperson. Judy Connelly assumes the role of region chair.
