Conference 2012



Registration for APSE's 39th annual conference, set for Chicago from June 20-23, 2012, is now open.  For the first time, APSE is holding a joint conference with the Association for Women in Sports Media (AWSM).

In addition to three days of professional development in sports journalism, the conference features the annual Red Smith Award luncheon and the annual APSE awards banquet.

You can register and pay online. Just go to the link below and fill out the form. Once you submit it, a payment page will pop up. The registration fee is $225 per news organization through June 1, $275 thereafter.

Hotel registration information is on the payment page when you register online. It's also below. The rate is $199 for the downtown Chicago Marriott. Reservation deadline is May 25.
To make Chicago Marriott Downtown reservations go to:
Or call:
Reservations Toll Free: 1-877-303-0104
Reservations Local Phone: 1-506-474-2009
APSE rate is $199. Reservation deadline is May 25 at 5 p.m.
Sessions (subject to change) – Dates to be determined
General Session — The Olympics: Everything You Need to Know.
The London Games are a month away. Here’s what you need to know to cover them, whether you are there in person or not.


General Session — A year of scandal in college sports.

A look at how publications across platforms around the nation broke some of the biggest stories of 2011. Panelists could include Sarah Ganim of Harrisburg, Charles Robinson of Yahoo! Sports, Mark Schwartz of ESPN and the Syracuse Post Standard and Mark Emmertt of NCAA.


General Session — Title IX: The legacy of 40 years.
June 23 marks the 40th anniversary of Title IX, which says simply: "No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance." We look back at where we've
been, where we are, and where we're going.

General Session — The Re-emphasis on Sunday.

Circulation generally has continued to fall for our print products on weekdays, but the Sunday paper is making a comeback. Driven in no small measure by the coupons, ads and inserts we run on Sundays, many organizations are re-investing in the Sunday core product as it’s driving revenue. Looks at not only breathing new life into your Sunday section (which probably has shrunk space-wise), but how to integrate with your digital approach, since Sunday is your lowest traffic day on the web. 


Workshop — Ambitious Journalism.

Looking at the NYT series on Derek Boogaard and Yahoo’s investigation of the Miami football program. How they did it, and how to identify these types of stories and committing to pursuing them, no matter how big your staff is.


Workshop — What's going on around here?

How we can teach reporters to take the extra steps that will turn their excellent story into an excellent
centerpiece that excites editors. Plus, steps editors can take to improve intra-office communication.


Workshop — Unlocking the mystery of SEO.

How to optimize eyeballs on your content.


Workshop — Social media & journalism ethics.

In the wake of the premature Twitter death of Joe Paterno, and in the context of how social media has become a primary breaking-news tool, we present best practices.


Workshop — Marketing/promoting/ branding/monetizing the sport's sections side and/or special projects.

Focused on smaller news organizations, this session covers everything from football Fridays to special sections to books to digital-only content that will bring home the bacon.


Workshop — What a Woman Wants.

Examining the consumption of sports content by women and how it's evolved over the last 40 years. We know women don't simply want coverage of women's sports. It's much more complex and nuanced.
The schedule (times subject to change)
Wednesday (June 20)
APSE Executive Committee meeting, 3-5
AWSM’s opening general membership meeting, 4:30-5:30
APSE Region  meetings, 5:10-5:50
AP newcomers reception, 6-7
Opening-night reception, 7-10
Thursday (June 21)
Family Orientation, 9
APSE general membership meeting, 9-10:30
General session I: 10:45-12:15 Year of Scandal
The AWSM Pioneer Award Luncheon, 12:30-2
Workshop I: 2:15-3:30
Workshop II:
Workshop III:
Workshop I: 3:45-5
Workshop II:
Workshop III:
Small news organization caucus 5:15
AWSM-only gathering, 6-10
APSE is on your own
Friday (June 22)
General Session II: 9-10:30
Workshop IV: 10:45-noon
Workshop V:
Workshop VI:
Red Smith Award luncheon 12:15-1:45
General Session III: 2-3:30
Workshop IV: 3:45-5
Workshop V:
Workshop VI:
Evening Activity (White Sox game)
Saturday (June 23)
General Session IV, 9-10:15
APSE closing meeting, 10:30-11:30
AWSM general membership meeting, 10:30-11:30
AWSM job fair, 11:30-1
Afternoon activities (basketball, APSE 5K run, tennis tournament)
Awards banquet & reception 6-10
If you have questions, contact APSE Executive Director Jack Berninger at (804) 741-1565 or, APSE President Michael Anastasi at or First Vice President Gerry Ahern at