APSE Conference in San Diego to feature “The Lab,” hands-on instruction in emerging technologies

APSE 2015

Those who attend the APSE Conference June 24-27 in San Diego will have the opportunity for a unique, hands-on experience.

For the first time at its annual conference, APSE is introducing “The Lab,” a hands-on instruction and small-group training in emerging technologies. It’s a great opportunity to learn and/or refine a skill, apply it immediately and return to the newsroom ready to share with co-workers. 

“The Lab” is an addition to the usual conference lineup of general sessions and workshops, which will be announced next week. Pre-registration for “The Lab” will be required and will be open starting May 20. To register, contact Mary Byrne at Mary.E.Byrne@espn.com (This e-mail will not be live until May 20).

Attendance will be limited to small groups of about eight.

The schedule:

Thursday, June 25

 9:15 a.m.-10 a.m.

Unlocking the Mysteries of Facebook

Instructor: TBD

Twitter provides instant gratification, but it’s Facebook that truly drives traffic and takes a story viral. So, how can you best leverage Facebook? Learn tips on sharing, plus how to set up a personal brand page. 

10:15 a.m.-11 a.m.

Snapchat/Periscope 101

Instructor: Tanya Sichynsky, USA TODAY Sports

Social Media Editor

There’s no shortage of ways to reach new audiences — the challenge is figuring out which are worth investing time in and what to do with them. Periscope and Snapchat are places to get creative and experiment with the stories we’re already telling in other ways on other platforms. Learn how to make Snapchat and Periscope work for you and your audience.

11:15 a.m.-Noon

SEO secrets or how to earn thousands of page views without even trying

Instructor: TBD

The lead is not the most important part of your story _ the url is. Learn how to make Google search work for you and bring new readers to your site. 

 2:15 p.m.- 3 p.m.

SEO secrets or how to earn thousands of page views without even trying

Instructor: TBD

The lead is not the most important part of your story _ the url is. Learn how to make Google search work for you and bring new readers to your site. 

3:15 p.m.-4 p.m.

Unlocking the Mysteries of Facebook

Instructor: TBD

Twitter provides instant gratification, but it’s Facebook that truly drives traffic and takes a story viral. So, how can you best leverage Facebook? Learn tips on sharing, plus how to set up a personal brand page. 

4:15 p.m.-5 p.m.

Snapchat/Periscope 101

Instructor: Tanya Sichynsky, USA TODAY Sports

Social Media Editor

There’s no shortage of ways to reach new audiences — the challenge is figuring out which are worth investing time in and what to do with them. Periscope and Snapchat are places to get creative and experiment with the stories we’re already telling in other ways on other platforms. Learn how to make Snapchat and Periscope work for you and your audience.

Friday, June 26

9:15 a.m.-10 a.m.

SEO secrets or how to earn thousands of page views without even trying

Instructor: TBD

The lead is not the most important part of your story _ the url is. Learn how to make Google search work for you and bring new readers to your site. 

10:15 a.m.-11 a.m.

Unlocking the Mysteries of Facebook

Instructor: TBD

Twitter provides instant gratification, but it’s Facebook that truly drives traffic and takes a story viral. So, how can you best leverage Facebook? Learn tips on sharing, plus how to set up a personal brand page. 

11:15 a.m.-noon

Snapchat/Periscope 101

Instructor: Tanya Sichynsky, USA TODAY Sports

Social Media Editor

There’s no shortage of ways to reach new audiences — the challenge is figuring out which are worth investing time in and what to do with them. Periscope and Snapchat are places to get creative and experiment with the stories we’re already telling in other ways on other platforms. Learn how to make Snapchat and Periscope work for you and your audience.

2:15 p.m.-3:15 p.m.

Short Cuts to Upgrade Your Life

Instructor: Val Hoeppner, Val Hoeppner Media and Consulting, LLC

This workshop will focus on helping reporters work and publish in the field with smartphones and tablets. During this session we will explore some of the best apps on the market to write, edit and send stories, photos, audio interviews and documents. We will also look at equipment that will help make the most of your mobile technology.

3:30 p.m.-4:30 p.m.

Shooting Good Video

Instructor: Val Hoeppner, Val Hoeppner Media and Consulting, LLC

Demand for short, timely video is high on all news websites. In this session you will learn how to shoot three of the most common types of short videos with a smartphone or tablet. Skills include sequencing shots, getting high quality audio from your device, getting the five best shots and efficient video editing tips.

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