The hotel reservation deadline for APSE’s 42nd annual conference is just six days away, and after taking a look at the jam-packed informative program, you’ll want to register and make your hotel reservations today.
To reserve your room at The Westgate Hotel for the June 24-27 conference in San Diego:
Call (800) 522-1564 or (800) 619-557-3628 and ask for the APSE rate of $169
- E-mail scontreras@westgatehotel.com with your name, credit card information and the name of the group
- Reservation deadline is May 25 at 5 p.m.
To register for the conference and pay online, go to the following link:
http://apsportseditors.org/convention-registration/
SAN DIEGO CONVENTION PROGRAM
The Lab
In today’s world, it’s all about social. And it’s Facebook that truly drives traffic and takes a story viral. So, how can you best leverage Facebook? Learn tips on sharing, plus how to set up a personal brand page by attending one of the many sessions of The Lab, a new feature for an APSE conference. NOTE: Please check the APSE Facebook page for the latest schedule. Sessions MAY change based on user demand. Thanks! Unless otherwise noted, sessions for limited to 10 people.
Pre-registration: Required; starts May 20 by contacting Mary Byrne at Mary.E.Byrne@espn.com
THE SCHEDULE
(Times, meeting rooms subject to change)
WEDNESDAY, JUNE 24
11 a.m.-5 p.m.
Registration
Location: Versailles Ballroom foyer (second floor)
Noon-5 p.m.
Mall of ideas (vendors)
Location: Versailles Ballroom foyer (second floor)
2 p.m.-4 p.m.
APSE Executive Committee meeting
Location: Versailles Ballroom (second floor)
Presiding: President Mike Sherman, The Oklahoman
5 p.m.-6 p.m.
AP Newcomers Reception
Location: Presidential Suite (19th floor)
6:30 p.m.-8:30 p.m.
Opening Night Reception
Location: Riviera Terrace (third floor)
10 p.m.
Hospitality Suite
Location: Riviera Terrace (third floor)
THURSDAY, JUNE 25
8 a.m.-5 p.m.
Registration
Location: Versailles Ballroom foyer (second floor)
8 a.m.-5 p.m.
Mall of ideas (vendors)
Location: Versailles Ballroom foyer (second floor)
8 a.m.-8:45 a.m.The Lab: Unlocking the Mysteries of Facebook
Instructor: Rob Shaw, Global Head of Sports Media at Facebook.
Twitter provides instant gratification, but it’s Facebook that truly drives traffic and takes a story viral. So, how can you best leverage Facebook? Learn tips on sharing, plus how to set up a personal brand page.Location: Coronet (third floor)
Pre-registration: Required; starts May 20 by contacting Mary Byrne at Mary.E.Byrne@espn.com
Capacity: Limited
8 a.m.-8:45 a.m.The Lab: Snapchat/Periscope 101
Instructor: Tanya Sichynsky, USA TODAY Sports Social Media Editor.
There’s no shortage of ways to reach new audiences — the challenge is figuring out which are worth investing time in and what to do with them. Periscope and Snapchat are places to get creative and experiment with the stories we’re already telling in other ways on other platforms. Learn how to make Snapchat and Periscope work for you and your audience.Location: Regency (second floor)
Pre-registration: Required; starts May 20 by contacting Mary Byrne at Mary.E.Byrne@espn.com
Capacity: Limited
8 a.m.-8:45 a.m.The Lab: SEO secrets or how to earn thousands of page views without even trying.
Instructor: John Turner, Editorial Director Sporting News The lead is not the most important part of your story _ the url is. Learn how to make Google search work for you and bring new readers to your site.Location: Embassy (third floor)
Pre-registration: Required; starts May 20 by contacting Mary Byrne at Mary.E.Byrne@espn.com
Capacity: Limited
9 a.m.
Family Orientation
Location: Ambassador (third floor)
9 a.m.-10:30 a.m.
Opening general membership meeting
Location: Versailles Ballroom (second floor) or Envoy (third floor)
Presiding: President Mike Sherman, The Oklahoman
10:45 a.m.-noon
Workshop
Dealing with Harsh Reality: Journalism careers can change rapidly, both expectedly and unexpectedly. We’ll explore how journalists can adapt to the changing landscape of our business, dealing with layoffs and firings and how that intersects for managers and employees. Journalists who lose their job or move on voluntarily have to keep making a living. The worst part of being a manager is having to eliminate positions .
Location: Versailles Ballroom (second floor)
Leader: Joe Sullivan
Panelists: Bill Eichenberger, Bleacher Report; Jay Mariotti, The San Francisco Examiner; Bill Speros, “Obnoxious Boston Fan” column for Boston.Com
10:45 a.m.-noon
Workshop
Coaching writers: Keeping them and us focused on delivering a compelling story and not just a collection of facts and how we can better coach our staffs given our current digital storytelling challenges and opportunities
Location: Ambassador (third floor)
Leader: Lisa Wilson, The Buffalo News
Panelists: Tim Graham, The Buffalo News; Mike Harris, SI.com; Susan White, writing coach
10:45 a.m.-noon
Workshop
Traveling? Go Strong or Stay Home: The cost-benefit of travel has become serious business for editors and writers. This will be a discussion of how we can schedule smarter to get more return on limited travel dollars
Location: Embassy (third floor)
Leader: John Turner, Sporting News
Panelists: Glen Crevier, Star Tribune; Mark Medina, Los Angeles Daily News.
10:45 a.m.-11:30 a.m.
The Lab: Unlocking the Mysteries of Facebook
Instructor: Rob Shaw, Global Head of Sports Media at Facebook.
Twitter provides instant gratification, but it’s Facebook that truly drives traffic and takes a story viral. So, how can you best leverage Facebook? Learn tips on sharing, plus how to set up a personal brand page.Location: Coronet (third floor)
Pre-registration: Required; starts May 20 by contacting Mary Byrne at Mary.E.Byrne@espn.com
Capacity: Limited
10:45 a.m.-11:30 a.m.
The Lab: Snapchat/Periscope 101
Instructor: Tanya Sichynsky, USA TODAY Sports Social Media Editor.
There’s no shortage of ways to reach new audiences — the challenge is figuring out which are worth investing time in and what to do with them. Periscope and Snapchat are places to get creative and experiment with the stories we’re already telling in other ways on other platforms. Learn how to make Snapchat and Periscope work foryou and your audience.Location: Regency (second floor)
Pre-registration: Required; starts May 20 by contacting Mary Byrne at Mary.E.Byrne@espn.com
Capacity: Limited
12:15 p.m.-1:45 p.m.
Keynote lunch
Location: Riviera Terrace (third floor)
Speaker: The San Diego Chicken
2 p.m.-3:15 p.m.
(repeat) Workshop
Dealing with Harsh Reality: Journalism careers can change rapidly, both expectedly and unexpectedly. We’ll explore how journalists can adapt to the changing landscape of our business, dealing with layoffs and firings and how that intersects for managers and employees. Journalists who lose their job or move on voluntarily have to keep making a living. The worst part of being a manager is having to eliminate positions .
Location: Versailles Ballroom (second floor) or Envoy (third floor)
Leader: Joe Sullivan
Panelists: Bill Eichenberger, Bleacher Report; Jay Mariotti, The San Francisco Examiner; Bill Speros, “Obnoxious Boston Fan” column for Boston.Com
2 p.m.-3:15 p.m.
(repeat) Workshop
Coaching writers: Keeping them and us focused on delivering a compelling story and not just a collection of facts and how we can better coach our staffs given our current digital storytelling challenges and opportunities
Location: Ambassador (third floor)
Leader: Lisa Wilson, The Buffalo News
Panelists: Tim Graham, The Buffalo News; Mike Harris, SI.com; Susan White, writing coach
2 p.m.-3:15 p.m.
(repeat) Workshop
Traveling? Go Strong or Stay Home: The cost-benefit of travel has become serious business for editors and writers. This will be a discussion of how we can schedule smarter to get more return on limited travel dollars
Location: Embassy (third floor)
Leader: John Turner, Sporting News
Panelists: Glen Crevier, Star Tribune; Mark Medina, Los Angeles Daily News
2:15 p.m.-3 p.m.
The Lab: Unlocking the Mysteries of Facebook
Instructor: Rob Shaw, Global Head of Sports Media at Facebook.
Twitter provides instant gratification, but it’s Facebook that truly drives traffic and takes a story viral. So, how can you best leverage Facebook? Learn tips on sharing, plus how to set up a personal brand page.Location: Coronet (third floor)
Pre-registration: Required; starts May 20 by contacting Mary Byrne at Mary.E.Byrne@espn.com
Capacity: Limited
2:15 p.m.-3 p.m.
The Lab: Snapchat/Periscope 101
Instructor: Tanya Sichynsky, USA TODAY Sports Social Media Editor
There’s no shortage of ways to reach new audiences — the challenge is figuring out which are worth investing time in and what to do with them. Periscope and Snapchat are places to get creative and experiment with the stories we’re already telling in other ways on other platforms. Learn how to make Snapchat and Periscope work foryou and your audience.Location: Regency (second floor)
Pre-registration: Required; starts May 20 by contacting Mary Byrne at Mary.E.Byrne@espn.com
Capacity: Limited
3:30 p.m.-5 p.m.
General Session: Get Smart
The Washington Post’s Martin Baron recently gave a speech on the ‘Big Move,’ the imperative of moving from a print to digital focus. Three journalist on the front line of the mobile transformation share strategies for how to transform that rectangular object in your pocket from a phone to printing press and satellite truck.
Location: Versailles Ballroom (second floor)
Leader: Mike Sherman, The Oklahoman
Panelists: Michael Anastasi, Los Angeles News Group; Val Hoeppner, Val Hoeppner Media and Consulting, LLC; Angel Rodriguez, The Los Angeles Times; Rob Shaw, Global Head of Sports Media at Facebook
5:15 p.m.-6 p.m.
The Lab: Snapchat/Periscope 101
Instructor: Tanya Sichynsky, USA TODAY Sports Social Media Editor There’s no shortage of ways to reach new audiences — the challenge is figuring out which are worth investing time in and what to do with them. Periscope and Snapchat are places to get creative and experiment with the stories we’re already telling in other ways on other platforms. Learn how to make Snapchat and Periscope work for you and your audience.
Location: Regency (second floor)
Pre-registration: Required; starts May 20 by contacting Mary Byrne at Mary.E.Byrne@espn.com
Capacity: Limited
5:15 p.m.-6 p.m.
The Lab: Unlocking the Mysteries of Facebook.
Instructor: Rob Shaw, Global Head of Sports Media at Facebook Twitter provides instant gratification, but it’s Facebook that truly drives traffic and takes a story viral. So, how can you best leverage Facebook? Learn tips on sharing, plus how to set up a personal brand page.Location: Coronet (third floor)
Pre-registration: Required; starts May 20 by contacting Mary Byrne at Mary.E.Byrne@espn.com
Capacity: Limited
5:15 p.m.-6:15 p.m.
Small news organization caucus
Location: Ambassador (third floor)
Leaders: John Bednarowski, Marietta Daily Journal; Oscar Dixon, The Associated Press
10 p.m.
Hospitality Suite
Location: Riviera Terrace (third floor)
FRIDAY, JUNE 26
8 a.m.-5 p.m.
Registration
Location: Versailles Ballroom foyer (second floor)
8 a.m.-5 p.m.
Mall of ideas (vendors)
Location: Versailles Ballroom foyer (second floor)
8 a.m.-8:45 a.m.
The Lab: SEO secrets or how to earn thousands of page views without even trying.
Instructor: John Turner, Editorial Director Sporting News.
The lead is not the most important part of your story _ the url is. Learn how to make Google search work for you and bring new readers to your site.
Location: Embassy
Pre-registration: Required; starts May 20 by contacting Mary Byrne at Mary.E.Byrne@espn.com
Capacity: Limited
9 a.m.-10:30 a.m.
General Session: Covering the Competition
Now that the players, teams and leagues we cover have their own publication platforms, what’s a news organization to do? A discussion of some new and old ways to counter when you’re competition with those you cover.
Location: Versailles Ballroom (second floor)
Moderator: Larry Graham, U-T San Diego
Panelists: Sam Farmer, Los Angeles Times; Gary Hoenig, The Players Tribune; Lee Jenkins, Sports Illustrated; Kathy Laughlin, South Florida Sun-Sentinel
10:45 a.m.-11:30 a.m.
The Lab: SEO secrets or how to earn thousands of page views without even trying.
Instructor: John Turner, Editorial Director Sporting News.
The lead is not the most important part of your story _ the url is. Learn how to make Google search work for you and bring new readers to your site.
Location: Embassy (third floor)
Pre-registration: Required; starts May 20 by contacting Mary Byrne at Mary.E.Byrne@espn.com
Capacity: Limited
10:45 a.m.-11:30 a.m.
The Lab: Snapchat/Periscope 101
Instructor: Tanya Sichynsky, USA TODAY Sports Social Media Editor.
There’s no shortage of ways to reach new audiences — the challenge is figuring out which are worth investing time in andwhat to do with them. Periscope and Snapchat are places to get creative and experiment with the stories we’re already telling in other ways on other platforms. Learn how to make Snapchat and Periscope work for you and your audience.
Location: Regency (second floor)
Pre-registration: Required; starts May 20 by contacting Mary Byrne at Mary.E.Byrne@espn.com
Capacity: Limited
10:45 a.m.-12:15 p.m.
General session: In Any Event:
How Enterprise can make your coverage of the big game net big results. Hold and grow audience with out-of the-box ideas.
Location: Versailles Ballroom (second floor)
Leader: Gerry Ahern, USA TODAY Sports Media
Panelists: Tommy Deas, The Tuscaloosa News; David Meeks, USA TODAY Sports; Andi Petrini, (Newport News, Va.) Daily Press
12:30 p.m.-2 p.m.
Red Smith Award Luncheon
Location: Riviera Terrace (third floor)
Recipient: Bob Ryan, The Boston Globe (retired)
Presenter: Bill Walton, Naismith Memorial Basketball Hall of Famer
2:15 p.m.-3:30 p.m.
Workshop
Writing columns in the digital age
The limits of column writing in the digital age, in terms of taste and ethics, and from a career standpoint. How to differentiate your opinion from the cacophony of voices out there.
Location: Coronet (third floor)
Oranizer: Don Shelton
Leader: Don Shelton, The Seattle Times
Panelists: Gregg Doyel, Indianapolis Star; Bill Plaschke, The Los Angeles Times; Bob Ryan, The Boston Globe (retired)
2:15 p.m.-3:30 p.m.
Workshop
Creative web content: From quick and easy to complex but cool
Location: Versailles Ballroom (second floor)
Moderator: Matt Pepin, The Boston Globe
Panelists: Rachel Crader,Southeast Missourian; Tim Stephens, SportsManias
2:15 p.m.-3:30 p.m.
Workshop
Challenges to/opportunities for high school sports coverage
A look at how to cover high school sports with immediacy and pizzazz.
Location: Ambassador (third floor)
Leader: Jerry Micco, Pittsburgh Post-Gazette
Panelists: Courtney Cronin, The Clarion-Ledger; Alicia Johnson, Wilkes-Barre Times Leader; Antonio Morales, Victoria Advocate
2:15 p.m.-5 p.m.
Open Lab
Instructor: Tanya Sichynsky, USA TODAY Sports Social Media Editor. Still can’t figure out Snapchat? Have a question about how to better use Instagram? Need help tweaking your Facebook personal brand page? Come by and chat one-on-one with Tanya.
Location: Regency (second floor)
Pre-registration: Required; starts May 20 by contacting Mary Byrne at Mary.E.Byrne@espn.com
Capacity: Limited
2:15 p.m.-3:15 p.m.
The Lab: Short Cuts to Upgrade Your Life
Instructor: Val Hoeppner, Val Hoeppner Media and Consulting, LLC.
This workshop will focus on helping reporters work and publish in the field with smartphones and tablets. During this session we will explore some of the best apps on the market to write, edit and send stories, photos, audio interviews and documents. We will also look at equipment that will help make the most of your mobile technology.
Location: Embassy (third floor)
Pre-registration: Required; starts May 20 by contacting Mary Byrne at Mary.E.Byrne@espn.com
Capacity: 20
3:30 p.m.-4:30 p.m.
The Lab: Shooting Good Video
Instructor: Val Hoeppner, Val Hoeppner Media and Consulting, LLC
Demand for short, timely video is high on all news websites. In this session you will learn how to shoot three of the most common types of short videos with a smartphone or tablet. Skills include sequencing shots, getting high quality audio from your device, gettingthe five best shots and efficient video editing tips.
Location: Embassy (third floor)
Pre-registration: Required; starts May 20 by contacting Mary Byrne at Mary.E.Byrne@espn.com
Capacity: 20
3:45 p.m.-5 p.m.
(repeat) Workshop
Writing columns in the digital age
The limits of column writing in the digital age, in terms of taste and ethics, and from a career standpoint. How to differentiate your opinion from the cacophony of voices out there.
Location: Coronet (third floor)
Oranizer: Don Shelton
Leader: Don Shelton, The Seattle Times
Panelists: Gregg Doyel, Indianapolis Star; Bill Plaschke, The Los Angeles Times; Bob Ryan, The Boston Globe (retired)
3:45 p.m.-5 p.m.
(repeat) Workshop
Creative web content
From quick and easy to complex but cool
Location: Versailles Ballroom (second floor)
Moderator: Matt Pepin, The Boston Globe
Panelists: Rachel Crader, Southeast Missourian; Tim Stephens, SportsManias
3:45 p.m.-5 p.m.
(repeat) Workshop
Challenges to/opportunities for high school sports coverage
A look at how to cover high school sports with immediacy and pizzazz.
Location: Ambassador (third floor)
Leader: Jerry Micco, Pittsburgh Post-Gazette
Panelists: Courtney Cronin, The Clarion-Ledger; Alicia Johnson, Wilkes-Barre Times Leader; Antonio Morales, Victoria Advocate
7 p.m.
Baseball game
San Diego Padres vs. Arizona Diamondbacks at Petco Park
Advance ticket purchase required — todd.adams@utsandiego.com,
Transportation: Walk to Petco Park
10 p.m.
Hospitality Suite
Location: Riviera Terrace (third floor)
SATURDAY, JUNE 27
8 a.m.
APSE Craig Stanke Memorial 5K run
Location: tba
9 a.m.-noon
Registration
Location: Versailles Ballroom foyer (second floor)
9 a.m.-noon
Mall of ideas
Location: Versailles Ballroom foyer (second floor)
9 a.m.-noon
Winning sections display
Location: Regency (second floor)
9 a.m.-9:45 a.m.
APSE region caucuses
Locations: tba
9:45-11:15 a.m.
Closing Executive Committee meeting
Location: Versailles Ballroom (second floor)
Presiding: Incoming president Mary Byrne, ESPN.com
11:30 a.m.-1 p.m.
Job Fair
Location: Versailles Ballroom (second floor)
1 p.m.-6 p.m.
Open
3-on-3 basketball tournament (location tba)
6 p.m.-7 p.m.
Awards banquet reception
Location: Riviera Terrace (third floor)
7 p.m.-10 p.m.
Awards Banquet
Location: Versailles Ballroom (second floor)
10 p.m.-11 p.m.
Closing reception
Location: Pool Terrace (19th floor)
