By Kofie Yeboah
USA TODAY Sports intern
In the multimedia forum, particpants learned how to make their smartphone work for them, as well as how to create a GIF in Photoshop.
USA TODAY Sports social media editor Tim McGarry also showed about 25 conference members how to take piece of video and turn it into a GIF (graphics interchange format). Essentially, a GIF is a repeating clip that can be very entertaining to consumers. Easy to share and consume, GIFs often are used to highlight the essential image of a story, and GIF galleries are a great way to enhance and emphasize certain key points.
GIFS also present an opportunity to attract a younger reader. The 14-to-24-year-old demographic is always looking for the funniest new GIF.
Used correctly, a GIF can be an influential news tool. Unless it’s a cat gif.