I want to invite you to be part of the 2017 Associated Press Summer Conference in New Orleans. We will convene June 26-29 at the Roosevelt Hotel, one of the city’s finest and oldest lodging establishments. It also happens to be on the edge of the world-famous French Quarter.
 
The Crescent City offers fine dining, family attractions and, yes, nightlife beyond compare.
 
Our program has something for everyone. You can sign up for a digital lab session to learn something specific to your needs or get feedback on how to make your website or phone app more user-friendly; or take advantage of our writing and section critique lab sessions to get expert advice on how to help your writers get better or make your print sections pop.
 
We’ll tackle the touchy subject of sponsored and promoted content and learn how to cover history like the Chicago Cubs winning the World Series.
 
And so much more. You can find the complete schedule below.
 
I promise that you will return to your shop a better sports editor for the experience. And that your will have a great time.
 
So join us to wine and dine and, mostly, to learn and share with each other. Be part of our fellowship and make new friends.
 
I hope to see you in New Orleans.
 
Tommy Deas
APSE President
Executive Sports Editor, The Tuscaloosa News
 
Hotel deadline is May 24
 
The deadline for getting the $179 room rate at The Roosevelt is tomorrow.
To make your reservations, go to:
 
 
The online page will match only the rooms flow and guest room types that were contracted. If you would like to book lengths of stay outside of what was contracted or different room types, you will need to call the hotel directly at 504-335-3138 (during business hours) or 1-800- WALDORF (24hours a day) and mention the group code SPO
 Reservation deadline is May 24 at 5 p.m.
Questions: Contact Executive Director Jack Berninger (804) 741-1565 or jackapse@aol.com
 
Convention registration fees go up after June 1
 
   $250 for newspapers with circulation of more than 100,000 and stand-alone websites with monthly uniques of two million or more. Late registration after June 1 — $275
   $200 for newspapers with circulation of under 100,000 and stand-alone websites with monthly uniques of more than two million. Late registration after June 1 — $225
   $100 for Writers Wing members or $50 for a day session. Late registration after June 1 — $125 ($175) or $75 per day. Fee for non-members is $150, $175 after June 1
   $50 for students. Late registration after June 1 — $75
To register, go to:
If paying by check, make checks payable to APSE and send to:
APSE
PO Box 699
Huntington, NY 11743
Conference schedule
MONDAY, JUNE 26
 
4 p.m.  Combined executive committee/general membership meeting
 
6:30-8:30 p.m.
Off-site reception
Location: Galatoire’s  restaurant, 209 Bourbon Street
Getting there: A short walk
TUESDAY, JUNE  27 and WEDNESDAY, JUNE 28
 
Digital problem-solving lab
 
If you’ve got a digital problem, we’ll solve it
Do you have questions about your website, your digital workflow, social media efforts, or digital content? Meet 1-on-1 with a digital sports journalism expert to review your issues and craft a game plan for improvement.
Pre-registration required: Contact Matt Pepin at matt.pepin@globe.com
Time slots (each limited to three people)
8 a.m.-8:30 a.m.
8:35 a.m.-9:05 a.m.
9:10 a.m.-9:40 a.m.
9:45 a.m.-10:15 a.m.
3:45 p.m.-4:15 p.m.
4:20 p.m.-4:50 p.m.
BYOL: Bring your own laptop
Consultants: Matt Pepin, sports editor for BostonGlobe.com; Chris Carr, deputy sports editor for the Star Tribune in Minneapolis; Glenn Yoder, digital sports editor for The Washington Post
TUESDAY, JUNE  27
 
8-8:50 a.m.
Early-bird Google News Lab
Leader:  Mike Reilley, Google News
BYOL: Bring your own laptop
Requirements: See below
 
9-10:15 a.m.
Workshop
Fastest 2 Minutes in Sports Video
How to make effective short sports videos for various platforms.
Moderator: Tom Johnson, The Washington Post
Panelists:  Courtney Cronin, Bay Area News Group; Matt L. Stephens, The Denver Post
 
9-10:15 a.m.
Google News Lab
Leader:  Mike Reilley, Google News
BYOL: Bring your own laptop
Requirements: See below
9-10:15 a.m.
Workshop
Protect Your Turf
Major college and professional sports are national players, but for many of us, they are our local bread and butter. So how do you protect your house when the national media is one of your direct competitors?
Moderator: Dana Sulonen , USA TODAY NETWORK-Tennessee
Panelists: Ross Dellenger, The Advocate; Aaron Suttles, The Tuscaloosa News
10:30-noon
General Session
Covering History: Making Your Coverage Worthy of the Moment
The Cubs’ World Series win. The death of Muhammad Ali. Pat Summitt’s legacy. Historic moments are more than big stories. They are opportunities to use nostalgia, emotion, explanation and archives to show why a team, a person or a moment matters. Go behind the scenes and learn how four newsrooms mobilized to tell stories that lived up to the moment they captured and live on as history themselves.
Moderator:  Noreen Gillespie, The Associated Press
Panelists: Gentry Estes, The Courier-Journal; Phil Kaplan, USA TODAY NETWORK-Tennessee;  Paul Skrbina, Chicago Tribune
12:15-1:45 p.m.
Keynote Luncheon
Speaker: Jennifer Hale, Fox Sports
2-3:30 p.m.
General Session
Where is the Wall?: Sponsored and promoted content – how to make money without crossing the line
Moderator:  Jeff Rosen, Kansas City Star
Panelists: Beckley Mason, Bleacher Report; Wade Stephens, Marietta Daily Journal; Rachel Crader, Kansas City Star; George Solomon, former sports editor at Washington Post, now University of Maryland’s Shirley Povich Center for Sports Journalism

3:45-5 p.m.
Google News Lab
Leader:  Mike Reilley, Google News
BYOL: Bring your own laptop
Requirements: See below
3:45-5 p.m.
Workshop (repeat)
Protect Your Turf
Major college and professional sports are national players, but for many of us, they are our local bread and butter. So how do you protect your house when the national media is one of your direct competitors?
Moderator: Dana Sulonen , USA TODAY NETWORK – Tennessee
Panelists: Ross Dellenger, The Advocate; Aaron Suttles, The Tuscaloosa News
 
3:45-5 p.m.
Workshop (repeat)
Fastest 2 Minutes in Sports Video
How to make effective short sports videos for various platforms.
Moderator: Tom Johnson, The Washington Post
Panelists:  Courtney Cronin, Bay Area News Group; Matt L. Stephens, The Denver Post
 
5:15-6:15 p.m.
Small Newspaper Caucus
AP staff outlines recent changes and offerings that benefit small to medium-sized newspapers and their digital properties.
Moderator: Robert Gagliardi, APSE Third VP
Panelists: Barry Bedlan, AP; Michael Giarusso, AP; Noreen Gillespie, AP
WEDNESDAY, JUNE  28
 
9 a.m.-10:15 a.m.
Workshop
Local Event, but Not So Local: How to cover a big event in your town when you don’t have a local team participating
Moderator: Joe Schiefelbein, New Orleans/Baton Rouge Advocate
Panelists: Reid Laymance, deputy sports editor, Houston Chronicle; Diana Nearhos, minor-league hockey writer, The Post-Star, Glens Falls, N.Y.

9-10:15 a.m.
Workshop
Section/Writing Critique: A fresh set of eyes
Feedback provided by award-winning professionals
Seating: Limited
Leader: Mike Sherman, The Tampa Times
Pre-registration: Required by contacting Mike Sherman (msherman@tampabay.com)
9-10:15 a.m.
Workshop
More than just a column, it’s a process
When a column is good, it flies off the page of the paper and is likely the leader in page views that day. The reader is moved and the writer’s work is the subject of conversation around town, but how did that particular piece come to be? Where did the writer get the idea? How much reporting did he or she do to get the information? How much self editing did they do? And what were the writing conditions they wrote it in?
Moderator: John Bednarowski, Marietta Daily Journal
Panelists: Jenny Dial Creech, Houston Chronicle; Jeff Duncan, NOLA.comPatrick Reusse, Star Tribune
10:30-noon
General Session
Stick to Sports: Bias, Politics and Sports Journalism
Moderator: Gerry Ahern, GolfWeek and USA TODAY Sports Media Group
Panelists: Shanna DiNobile, Poynter Institute; Dan Wetzel, Yahoo Sports;
12:15-1:45 p.m Red Smith Award Luncheon
Winner: Henry Freeman
Presenter: Steve Doyle
2-2:30 p.m.
General Session
Writers Round Table
Moderator: James Crepea, AL.com
Panelists: Red Smith winner Henry Freeman;  Matt Stanmyre, NJ Advance Media (Star-Ledger, NJ.com); tbd
3:45-5 p.m.
Workshop
Section/Writing Critique
Feedback provided by award-winning professionals
Seating: Limited
Leader: Mike Sherman, The Tampa Times
Pre-registration: Required by contacting Mike Sherman (msherman@tampabay.com)
 
3:45-5 p.m.
Workshop (repeat)
Local Event, but Not So Local: How to cover a big event in your town when you don’t have a local team participating
Moderator: Joe Schiefelbein, New Orleans/Baton Rouge Advocate
Panelists: Reid Laymance, deputy sports editor, Houston Chronicle; Diana Nearhos, minor-league hockey writer, The Post-Star, Glens Falls, N.Y.
 
3:45-5 p.m.
Workshop (repeat)
More than just a column, it’s a process
When a column is good, it flies off the page of the paper and is likely the leader in page views that day. The reader is moved and the writer’s work is the subject of conversation around town, but how did that particular piece come to be? Where did the writer get the idea? How much reporting did he or she do to get the information? How much self editing did they do? And what were the writing conditions they wrote it in?
Moderator: John Bednarowski, Marietta Daily Journal
Panelists: Jenny Dial Creech, Houston Chronicle; Jeff Duncan, NOLA.comPatrick Reusse, Star Tribune
5:15-6:15 p.m.
AP Caucus (not open to competitors/vendors; all other APSE members can attend)
AP staff provides an update of what’s in the works in the coming year  for AP Sports content and products, including around the 2018 Winter Olympics, while answering your questions.
Panelists: Barry Bedlan, Michael Giarusso, Noreen Gillespie
THURSDAY, JUNE  29
 
8:30 a.m.
Region caucuses
 
9:30-10:45 a.m.
General Session
Crystal Ball: Where will we be in 5 years?
A look at the future of newspapers
Moderator: Joe Sullivan, The Boston Globe
Panelists: Jim Kennedy, The Associated Press; Kaelin Maloid, Xavier University-Louisiana; Jeff Sonderman, American Press Institute; Astasia Williams, Northwestern University
11 a.m.
Closing executive committee meeting
6-7p.m.
Awards banquet reception
7 p.m.  Awards banquet
10-11 p.m. – Closing reception
Google News lab: Program description
Google Storytelling Tools for Sports Journalists
Learn about all of the free Google tools that can help your newsroom build interactive charts, maps, visualizations, video renderings and more. Tools we’ll cover: Fusion Tables, MyMaps, Earth, Earth Engine Timelapse, Google Scholar, Google Translate, Google Image Search/verification, Streetview, Cardboard and Cardboard Camera, mobile apps, Public Data Explorer and scraping data with Google Sheets. Google also can provide free trainings at your newsrooms. See Mike after the session for details. Session materials can be found at: http://bit.ly/spjgoogletools
Downloads
Participants should download Google Earth Pro prior to the session. It’s free: https://www.google.com/earth/explore/products/desktop.html
Apps to download prior to the session:
If you are attending one of my mobile reporting tools sessions, be sure to download these apps prior to coming to the event, as they take some time to download:
iPhone iOS apps
Bubbli:
 Create 360-degree photo bubbles
Fyuse: Create 180 degree interactive photos
Ripl: Create animated social media images and slideshows. Set them to music.
Cardboard Camera (Google): Create 360 panorama photos, load phone into Google Cardboard.
Google Streetview: 360 photos and geolocate them in Google Maps.
Google Translate: Translate into 104 languages. A savior on travel.
Hyperlapse: Timelapse app from Instagram.
Over: Layer text over photos on your phone to create social media graphics
Adobe Post: Layer text over photos on your phone to create social media graphics
Adobe Spark page: Create short slideshows and photo essays
JamSnap (will return mid-October to the app store): Layer audio over a photo and share.
Optional recording apps: Tape-a-call and Recorder app (red logo with yellow lightning bolt)

Android Users

Fyuse
Google Streetview
Google Translate
Lapse It, FrameLapse, Hyper Timelapse OR Timelapse (instead of Hyperlapse)
  • Adobe Spark, Ripl and Storyline apps aren’t available yet for Android.
  • Optional recording apps: Tape-a-call and Recorder app (red logo with yellow lightning bolt)

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